How TikTok & Instagram Are Redefining Aesthetics

TikTok and Instagram have become powerful drivers in the aesthetics industry, transforming how both clinics and clients think about beauty. From viral treatments like “Russian lips” to the rise (and fall) of procedures like buccal fat removal, these platforms don’t just reflect what’s trending—they create the trends.

Influencers and aesthetic practitioners with massive followings are now the new beauty authorities. Experts like Flavio Refrigeri, with over 60,000 Instagram followers, are educating, normalizing, and sometimes even glamorizing treatments for a whole new audience. One swipe, one scroll, and you’re deep into a world of before-and-afters, consultation tips, and behind-the-scenes filler footage.

This visibility has made aesthetic treatments more accessible and less taboo. In fact, many first-time patients say they discovered a treatment or clinic through social media. And with features like AR filters and video explainers, the learning curve for procedures has flattened—making it easier than ever for consumers to explore, engage, and book.

But the speed of these trends also has a downside: what's hot one month might be out the next. That’s why clinics are now not just providers—they're content creators, educators, and community builders too.

Insights from Aesthetics Today :https://aesthetics.today/industry-news/6-trends-future-aesthetic-treatments

Photo credit: Gustavo Fring via Canva.com